Founded by the Association of Event Organisers (AEO), the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA), Face Time will aim to "raise the industry's profile, drive sales and revenue, enhance customer relationships and deliver customer insight" through its research.
As part of the launch, Face Time has revealed the results of its inaugural research project How Live Events Work, illustrating the uplift in visitor conscious and subconscious attitudes towards live events and brands after visiting a show.
"Face Time just felt right as the name for the new marketing body as it perfectly represents live events' USP of giving brands and businesses the personal touch," said Face Time CEO Austen Hawkins.
"The speech bubble logo acts as a visual reminder that in a digital age there is nothing so powerful as face-to-face communication. The ambassadors of Face Time are immensely proud of the work that has gone into getting the body ready for launch and we're confident the new body will be a great resource for the whole industry and give us an even more powerful voice."
Several industry figureheads, including MD of Upper Street Events Paul Byrom, CEO of Reed Exhibitions Alastair Gornall, and MD of Brand Events Chris Hughes have already shown their support of the organisation.
For more information on the research How Live Events Work see this month's issue of Event magazine.
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