Returning for the second year, Brits Week will feature four shows individually curated by record labels Warner Music UK, Sony Music UK and Universal Music, with independent record labels hosting the fourth. Contribution from all tickets will go to the charity War Child.
The O2, which is owned by AEG, will play host to the main awards ceremony alongside a series of performances in and around the venue from emerging talent, in conjunction with the Major of London’s Gigs programme and the Brit School. AEG also confirmed that a Creative London event featuring work from the music, fashion and film industries, will return in 2015.
The week will also see the culmination of national music competition, The Next Brit Thing, which aims to discover the best in young music talent. The final will be staged at Indigo at The O2 on 19 February.
The collaboration between AEG and BPI was enabled by London First in a bid to highlight the benefits that creative industries can bring to the capital. Baroness Jo Valentine, chief executive of the not-for-profit organisation, said: "Over one-and-a-half million people work in our creative industries and they are a global showcase for British talent, acting as a magnet that pulls people and investment into the capital.
"Almost two million visitors already arrive each year just to hear music, spending around £300m in the process. As a key driver of the city’s vibrant culture and desirability, we need to keep thinking of new ways to attract and nurture the creative talent that keeps the eyes of the world focused on us."
Geoff Taylor, chief executive of the BPI and Brit Awards, added: "The Brit Awards are the highlight of the UK’s music calendar, showcasing the best in British music to the world. The awards are also one of the most important cultural events in the capital, so we are delighted to be partnering with London First and AEG to amplify the excitement with a week-long series of events for Londoners to share in."
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