Is advertising a young person's game? Campaign launches ageism survey

Is advertising a young person's game? Campaign launches ageism survey

Is the advertising industry guilty of seeing age as an issue, not an asset? Take part in Campaign's Ageism in Advertising survey and have your say.

Campaign has teamed up with MEC to launch a survey designed to tackle the issue of ageism in advertising.

The study will tackle  the big questions facing the industry such as what happens to the people in our industry when they reach 50? What happens to all that knowledge, expertise and experience when they leave?

The survey, which you can take here takes just a few minutes to complete and is designed to uncover the state of play in the industry today, as well as broader consumer attitudes towards how age is depicted, or conversely ignored, within advertising.

Commenting on the launch of the survey, Jason Dormieux, chief executive of MEC UK, said that the diversity debate needs to broaden out to include ageism before we lose this incredible wealth of talent.

He said: "We want to be part of a more inclusive industry that prizes and supports its talent and one that reflects wider society and communicates with all audiences and demographics. I’m delighted that we are starting the debate."


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