Advertising and media investors stay calm on Trump victory

Initial reaction on the stock market to the political earthquake in America shows investors do not believe there will be a significant impact on global advertising spend.

In early trading the share price of WPP, the world’s largest advertising group, is no more volatile than usual, falling just 1.6% to £16.98 as of 9am UK time.

It was a similar picture at French groups Publicis, down 1.6% to €59.41, and Havas, which is unchanged at €7.17.

Media giant Vivendi is also less than 0.5% down, while ITV is actually up by 0.8% to £1.67.

The exception is Japanese advertising group Dentsu, which fell 4.9%, in line with the Tokyo stock market, by the close of trading in Asia before Hillary Clinton conceded the election.

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