In the wake of the April 25 earthquake that devastated Nepal, the Advertising Association of Nepal (AAN) is co-ordinating with the Nepalese government to organize an earthquake relief fund.
"All the member agencies of our association are already contributing," wrote AAN Vice President Ujaya Shakya in Campaign Asia-Pacific.
"Almost 10% of Nepal’s economy depends on tourism," Shakya wrote. "So many investments and infrastructure projects have been built around Kathmandu Valley and even closer to these areas. Foreign visitors come to these areas and indulge themselves with local culture, feeling Nepali history through the temples, shrines and palaces built around these areas.
"We know rebuilding these structures will be a huge task given the technical and monetary challenges," Shakya continued. "And of course, it might also take a long time. But both Nepalese and the world have an obligation to restore these Durbar Square areas to their former glory, because it is simply impossible to imagine Kathmandu Valley without these restored Durbar Square sites.
"Moreover, without them Kathmandu Valley as a tourism product would lose its charm to ignite the excitement of foreigners, which would negatively impact the tourism income that the country needs — now more than ever."
Shakya urged members of the global advertising community to contact him at email@example.com.
Read Ujaya Shakya's full report from Nepal on campaignasia.com.