22squared's sound-focused campaign was created with the deaf and hard of hearing community in mind.
AdventHealth and 22squared teamed up for the "Sound of Healing," a campaign that shines a light on how everyday moments have the power to heal us all. In one clip, a mother and son go rollerblading, and the boy takes a puff of his inhaler. Another scene shows a mom-to-be learning breathing techniques with a nurse. The spot ends with a COVID patient getting released from the hospital while staff cheers her on. Each scene includes custom closed captioning and audio descriptions for the deaf and hard of hearing and audio closed captioning for the blind and hard of seeing.