SectorFood and Drink and Alcohol
Dos Equis will swap new actor into role after launching original character on a one-way trip to Mars
There’s only one way the Most Interesting Man in the World could surrender the title: Leaving to explore another world. In the latest Dos Equis spot, from Havas Worldwide, the legendary character is blasted off into space on a one-way trip to Mars. It’s the Heineken brand’s way of saying goodbye to actor Jonathan Goldsmith, who—after an amazing nine year run—will be replaced by an actor to be named later. The move comes just weeks after it was revealed that Goldsmith is locked in a legal battle with his talent agency after he refused to continue paying them, though Dos Equis claims the change had nothing to do with the lawsuit.