Adidas 'Take It' by 180LA

Adidas 'Take It' by 180LA.
Adidas 'Take It' by 180LA.

Shoe brand kicks off athlete-focused global campaign

A new 60-second ad for Adidas by 180LA features athletes during crucial moments of competition.

The ad includes athletes Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah.

Accompanying the ad is several digital videos on Adidas' YouTube channel featuring the athletes' take on what matters when they perform.

Campaign credits

Client: Adidas
Agency: 180LA
VP, Brand Communications: Ryan Morlan
Senior Producer: Kristin Mellqvist
Senior Director, Brand Communications: Lorrin Pascoe
Sr. Director, Brand Communications: Lia Vakoutis
Senior Producer: Penny Pijnenburg
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau
Creative Director: Josh DiMarcantonio
Copywriter: Ben Bliss
Art Director: Marcus Brown
Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
Senior Producer: Dave Stephenson
Head of Account Management: Chad Bettor
Account Director: Whit Cavanah
Account Manager: Danielle Tisser
Business Affairs Manager
: Angel Cielo
Production Co.: Imperial Woodpecker
Director: Stacy Wall / Mark Zibert
DP: Chris Blauvelt / Chris Mably
EP / Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Terri Shafirov / Jeff Shupe
Production Service Company: Twentyfour Seven
Producer: Zico Judge
Shoot Location: Barcelona/Chicago/Minneapolis/Los Angeles/Washington DC
Editorial Company: Cut + Run
Editor: Steve Gandolfi
Managing Director: Michelle Eskin
Executive Producer
: Carr Schilling
Head of Production: Amburr Faris
Assistant Editor
: Sean Fazende
Completion/Special Effects:Mill LA
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
VFX Producer: Jordan Sharon
VFX Coordinators: Jackson Rogers, Jillian Lynes
Colorist: Adam Scott, David Ludlum
Executive Color Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Color Coordinator: Diane Valera
VFX Shoot Supervisor: Mitch Drain
2D Lead Artist: Glyn Tebbutt
2D Artists: Brad Scott, Stefan Smith, Toby Brockhurst, Jale Parsons, Steve Cokonis, Nicholas Tayler, Robin McGloin, Scott Johnson, Tim Robbins, Kelsey Napier
3D Lead Artist: David Lawson
3D Artists: Edward Hicks, Martine Rivera, Blake Sullivan, Lynn Yang, Chris Goodrich, Steven Olson
Mill London
VFX Producer: Jarrad Vladich
2D Artists: Grant Connor, Leonardo Costa, Mike Simons, Olivia, O'Neil, Ralph Dubber
3D Artists: Anthony Northman, Sergio Xisto, Matthew Fuller, Philip Maddock
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Creative Director / Partner: Kelly Bayett
Head of Production: Whitney Fromholtz
Recording /Mix
Recording Studio: Lime Studios
Mixer: Rohan Young
Assistant Mixer: Jeff Malen
Executive Producer: Susie Boyajan
Music: Soundtree Music/Fourteenth Music
Composer: Peter Raeburn

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