Adidas Running "Ultraboost 19: Recode running" by Brand Articulations and Lore

These new Adidas films are set in dramatically different parts of the world, but each is a transformational story about running.

In Poland, a group of French runners tracks down Polish extreme running club Swords to recreate a mega-relay from Warsaw to Hel, a city on the Baltic Sea. Meanwhile in Shanghai, the so-called "Trash Runners" combine social running with street cleaning to help the city. The work promotes the new Ultraboost 19 shoe. It was created by Brand Articulations and Lore, and directed by Daniel Kaufman through Anonymous Content.


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Director of strategy, Brand Articulations
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Executive producer, Brand Articulations
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