Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

The "it’s blue, what else matters?" online film was created to encourage fans to buy next season’s home kit before it had even been unveiled.

Brand: Adidas

Client: Steve Marks, senior communications manager

Agency: The Corner

Creative: Tom Ewart

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