The "it’s blue, what else matters?" online film was created to encourage fans to buy next season’s home kit before it had even been unveiled.
Brand: Adidas
Client: Steve Marks, senior communications manager
Agency: The Corner
Creative: Tom Ewart
Adidas: nothing else but blue matters
Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.
