Adidas is the first brand to tap Twitter's private group chat feature by connecting supporters of the brands #ThereWillBeHaters with Real Madrid's soccer legend Karim Benzema.
The new feature, which Twitter released Jan. 27, allows users to initiate a private online conversation with up to 20 people.
Read why soccer stars say "bring on the hate" in UK Adidas spot
Several estatic fans had a 30-minute private conversation on the social network with Benzema.
THANK YOU @adidasfootball AND @Benzema for the AMAZING opportunity!!! unREAL ! HALA MADRID pic.twitter.com/XLSkMGO3qj
— Cody (@codywilson10) February 6, 2015
THANK YOU @adidasfootball AND @Benzema for the AMAZING opportunity!!! unREAL ! HALA MADRID pic.twitter.com/XLSkMGO3qj
— Cody (@codywilson10) February 6, 2015The innovative campaign comes just after Twitter reported that its ad revenue rose 97%.