The Omnicom agency, one of three agencies shortlisted for the category, won a bronze Integrated Lion for "Monty's Christmas", the tear-jerking TV ad for John Lewis featuring Monty the penguin.
A&E/DDB had already won a Creative Effectiveness Lion this week for its 2013 Christmas work for John Lewis, "the bear and the hare." "Monty's Christmas" also picked up a silver Film Lion and the Grand Prix in Film Craft.
Wieden & Kennedy London’s "the other side" for Honda and AKQA London’s "house of mamba" for Nike were also in the running but did not win awards. Both campaigns picked up gold Cyber Lions earlier this week.
The Integrated Grand Prix was won by Wieden & Kennedy New York's "re2pect" work for Nike's Jordan Brand.
The Titanium Grand Prix was won by Domino's in the US for its "emoji ordering", in which emojis can be used to order pizzas to be delivered, by Crispin Porter & Bogusky Boulder.