Adam & Eve/DDB, Ogilvy & Mather London, and Global London in running for Radio Lions

Cannes Lions: the International Festival of Creativity continues in France
Cannes Lions: the International Festival of Creativity continues in France

Eight UK entries are in the running to win awards for the best of creativity in radio advertising at in Cannes tonight.

The International Festival of Creativity will award Gold, Silver and Bronze Radio Lions this evening, with the best work earning the Grand Prix.

There are eight UK entries, including three for AMV BDDO’s work on Mars Petcare’s Pedigree brand.

Ogilvy & Mather London also has three entries. Two for its Citiscape campaign for Philips and one for "a mother’s bond" for Unilever’s Dove.

There are also two entries for Global London’s promo for the movie X-Men: Days of Future Past.

There were two UK agencies nominated for a Radio Lion last year and Ogilvy & Mather London was the only winner; the WPP shop won a Bronze Lion for its "beach" ad for Unilever’s Dove.

South Africa once again leads the number of entries for the Radio Lions category, with 27 this year. It scored 30 nominations in the same category in 2014.

The US had the second most number of entries (24), closely followed by Germany and Australia (both 22).

The winners will be announced at a ceremony at the festival this evening.

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