Ad of the week: Zulu Alpha Kilo’s ‘Awards Gone Wild’

The satirical spot shows how far adland will go to win a trophy.

Awards aren’t as coveted in other industries as they are in adland — but what if all professions made snagging trophies their ultimate goal? 

Zulu Alpha Kilo’s spot, “Awards Gone Wild,” imagines a world where everyone wants to win an award, and they’re willing to manipulate their way to the top. A doctor wants to perform a triple bypass on a healthy patient to win Heart Surgeon of the Year; two little girls ask bystanders to hold photos of empty cookie boxes for their case study video; and a lifeguard asks people on the beach if he can pretend to save their lives to win an award. 

The short film premiered at Strategy Magazine’s Agency of the Year competition in Toronto earlier this year. Despite the agency’s spoof on awards season, Zulu Alpha Kilo won Silver Agency of the Year at the ceremony. 

Agency | Zulu Alpha Kilo

Chief Creative Officer & Creative Director | Zak Mroueh

ACD/Art Director | Michael Siegers

ACD/Writer  | Jonah Flynn

Account Team  | Kara Oddi, Amy Nguyen

Producer  | Lauren Schell, Jac Benoit

Production House  | Zulubot

Director  | Zak Mroueh

Post Production Company  | Zulubot

Executive Producer  | Tom Evans

Director of Photography | Tony Edgar

Second Camera  | Billy Stefanidis

Editor  | Brian Noon

Casting  | Jigsaw Casting- Shasta Lutz

Online  | Felipe Chaparro

Colour  | Alter Ego Post

Colourist  | Conor Fisher

Audio Recordist  | Stephen Dranitsaris

Audio Engineer  | Dino Cuzzolino

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