When employees feel appreciated and connected, everyday work moments can turn into masterpieces. Workforce management company Ultimate Kronos Group aims to portray this in its spot, “Work of Art.” One woman’s coworkers congratulate her on a job well done, recreating Michelangelo’s "The Creation of Adam" painting. A roadside paving crew reimagines Emanuel Leutze’s "Washington Crossing the Delaware,” and a hospital staff birthday party recreates Leonardo da Vinci’s "The Last Supper."
"When your employees feel connected, appreciated and supported your business becomes more than a place of work, it becomes a work of art," the narrator says. "And we can help you create your masterpiece."
Agency | Zambezi
Principal + CEO | Jean Freeman
Founder + President | Chris Raih
Chief Creative Officer | Gavin Lester
Creative Director | Matt Sherman
Senior Copywriter | David Satterfield
Senior Art Director | Tracey Chan
Design Director | Norman Brown
Director of Integrated Production | Andrew Gage
Senior Producer | Marina Korzon
Digital Producer | Matt Valdepena
Group Account Director | Gordon Gray
Account Director | Alyssa Tigue
Account Executive | Rachel Lynn
Senior Project Manager | Lauren Northcott
Chief Strategy Officer | Jill Burgeson
Strategy Director | Dalit Zagorin
Brand Strategist | Allison Newell
Production | JOJX
Director | Johnny Green
Director of Photography | Max Goldman
Executive Producers | Joe Care, Jackson Morton, Pedro Aragão De Oliveira
Line Producer | Leanne Amos