Ad of the week: Tide: ‘The Jason Alexander Hoodie’

Tide's 'The Jason Alexander Hoodie'
Tide's 'The Jason Alexander Hoodie'

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Alexander’s talking face.

Tide teamed up with “Seinfeld” star Jason Alexander for a funny Super Bowl ad by Saatchi & Saatchi New York / Woven Collaborate. In the spot, a teen owns a hoodie emblazoned with Alexander’s face. But, as teenage boys do, he struggles to take good care of it. The hoodie suffers through dog drool, dirty gym socks and even getting sat on by its owner. At the end of the ad, the real Alexander sees the kid in his hoodie, and demands that he stop wearing his face.

Agency | Saatchi & Saatchi New York / Woven Collaborate

Chief Executive Officer | Andrea Diquez

Chief Operation Officer | Sarah Beaumont

Chief Creative Officer | Daniel Lobaton

Chief Creative Officer, Woven | Paul Bichler

Creative Director | Lauren Varvara

Creative Director | Adrian Chan

Head of Production, Fabric Care | Dani Stoller

Account Director | Jen Brotman

Account Supervisor | Guillermo Betancourt

Account Executive | TJ Daigler

Assistant Account Executive | Sosun Wahab

Planning Director | Nayantara Mukherji

Associate Strategist | Luna Perez

Director Digital Experience | Alan Lin

Senior Business Affairs Manager | Lisa Rimmer

Production | Biscuit Filmworks

Director | Jeff Low

Partner / Managing Director | Shawn Lacy

Executive Producer | Holly Vega

Producer | Jay Veal

Head of Production | Sean Moody

Director of Photography | Jonathan Freeman

Production Designer | Joe Cooney

Editorial Company | Arcade Edit

Editor | Geoff Hounsell

Assistant Editor | Max Hoffman

Executive Producer | Sila Soyer

Producer | Fanny Cruz

VFX | The Mill

Executive Producer | Anastasia Von Rahl

Producer | Valentina Cokonis

Production Coordinator | Mike Cimino

Executive Creative Director | Chris Knight

Creative Director | Becky Porter

3D Lead Artist | Graeme Turnbull

Shoot Supervisor | Siro Valente

Production Support | Utkarsha Santosh Shinde

2D Artists | Shauna Prescott, Kai Chun Tsai, Bob Homami Katerina Arroyo, Stephen Paragone, Krystal Chinn, Chris DeCristo, Rakesh Venugopalan, Nithin Babu, Mangesh Borkar, Satya Narina, Nikhil K M, Pushpendra Singh Bhadauriya, Naga Praveen Kumar, Sathya Sagar Kolli, Mahesh Ravila, Prajeesh E, Mohit Garg, Basabendu Sarkar

3D Artists | Alice Panek, Jae Jun Yi, Matthew Choy, Jason Kim, Daniel Soo, Lalida Karnjanasirirat, Freddy Para, Greg Gutkin, Michael Kash, Rijo R, Sendil Kumar J

Art Department | Kevin Diaz, Valerie Chernysh

Mix | Heard City

Partner/Audio Engineer | Philip Loeb

Color | Co 3 New York

Colorist | Tom Poole

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