Ad of the week: Taco Bell’s ‘Eat Like You’

Noah Centineo and more celebs encourage people to customize their orders.

Taco Bell wants people to embrace their individuality by creating their own orders for its new $5 Build Your Own Cravings Box. In a new spot by Deutsch LA, the fast food chain disrupts the popular trend of sharing celebrities’ favorite orders. The spot begins with actor Noah Centineo skydiving out a moving jet plane while showing the Taco Bell app. Pro BMX biker Brad Simms,TikTok influencer Nava Rose, K-Pop star CL and drag queen Onyx Black also share their favorite orders. Taco Bell reminds us celeb orders can be fun, but always eat like you.

Agency  | Deutsch LA

Creative Director | Daniel Chen

Creative Director  | Stephanie Kohnen 

Art Director  | Jessica Kemmerling 

Copy Writer  | Caroline Gallalee

Executive Production | Paul Roy

Senior Producer  | Matt Marty

Senior Producer  | Steven Frailey

Music Director  | Chip Herter

Music Coordinator | Will Eichler

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