Ad of the week: Samsung’s ‘Work Is Better With Play’

BBH NY takes us through a day in the life of WFH as a mom.

Working from home can be stressful, but Samsung wants you to see the endless possibilities. In the short film “Work Is Better With Play,” a mother works from home while taking care of her son. The spot, which is set to the song “Don’t Rain on My Parade,” follows the mom as she makes pancakes and plays video games, while rushing to hit a deadline.  Mom becomes inspired by playtime and finishes her designs on the Samsung Galaxy Tab S7/7+. The spot ends with her husband getting ready to face his own day.

Agency | BBH NYC

Amani Duncan | President

Rafa Rizuto | Chief Creative Officer

Lucas Bongioanni | Group Creative Director

Joao Unzer | Art Director

Bo Yoon | Art Director

Mikio Bradley | Copywriter

Mia Madrid | Copywriter

Peter Williams | Executive Producer

Cris Flores | Assistant Producer

Dan Wallace | Business Director

Kate Naylor | Group Account Director

Sonali Shukla | Account Supervisor

Daphney Rudolph | Account Manager

Tom Callard | Head of Strategy

Helene Dick | Group Strategy Director

Dylan Fauss | Senior Strategist

Fredrik Bond | Director

Kate Leahy | Executive Producer

Production Company | MJZ

Alicia Richards | Line Producer

Daniel Gay | Production Manager

Joost Van Gelder | Director of Photography

Zuzana Sucha | Production Designer

Terezie Dvorakova | Costume

Editorial | Exile

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