K-Y celebrated National Masturbation month by putting female sexual wellness at center stage — with a dose of comedy.
The outdoor campaign features brightly colored walls covered in multiple hand-painted euphemisms. The walls can be spotted throughout the month of May in NYC’s East Village, Bushwick and Williamsburg.
The manifesto reads: "Cheers to all who ménage à moi, paddle the pink canoe, and butter their own muffin. Hooray for double-clicking your mouse and beating your own bush. Hats off to auditioning the finger puppets, patting the cat, and slapping the oyster. A toast to all of us who jill off, hands-solo, finger cardio, one-night hand, self-stroke and poke, and stir that honey pot. Here’s to getting busy solo or together. However you polish your pearl - good for you! Let’s give ourselves a hand. It’s Masturbation Month. K-Y."
Agency | Elephant
Executive Creative Director | Pablo Marques
Associate Creative Director | Nina Mourin
Creative Director | David Knights
Creative Director, Design | Craig Ward
Strategy Director | Becky Lau
Client Partner | Anna Taylor
Client Lead | Keith Dougherty
Project Manager | Paige Sharkey
Client | RB
Cynthia Chen | President North America, Health
Aliza Leferink | Marketing Director, Intimate Wellness USA
Nadine El Habbal | Brand Manager, Intimate Wellness USA
Sherrell Honore | Consumer Research Manager