Bombay Sapphire partnered with Bill Nye “the Science Guy” to give a scientific explanation behind why the gin brand pairs well with premium tonic water.
Nye turns the presentation into what he knows best — a science project — to describe how juniper berries, “the basis of all gins,” create the “tart, bright, herbaceous flavors we gin lovers love.”
“The lemon peel creates a surprisingly melon-like flavor, cassia bark adds cinnamon notes, and grains of paradise are … grains. Of paradise,” he adds. “Who doesn’t want that in their drink?”
Later, a more relaxed version of Nye reveals Bombay Sapphire has released new ready-to-drink gin and tonic in a can. “Bombay Sapphire has taken care of the science,” Nye No. 2 says. “You just enjoy the magic.”
Brand | Bombay Sapphire