Gender bias in healthcare can affect the overall speed, accuracy and effectiveness of diagnoses.
As a result, women disproportionately face delays in diagnosis, resulting in misdiagnoses or even death.
Blue Shield of California called out gender bias in patient care in its new spot, “Do You Hear Me?” The clip, directed by Amandla Barakaand, stars Venus Williams, who was diagnosed with the auto-immune disease Sjögren's Syndrome.
Williams and other women question whether they need to be “more educated, thinner, older, white or just not a woman” to have their voices heard in medical treatment.
Agency | BSSP
Group Creative Director | Sinan Dagli
Creative Director | Robyn Tenenbaum
Art Director | Sarah Noel Ross
Copywriter | Julia Waicberg
Head of Account Management | Mark Yee
Account Supervisor | Megan Siewert
Senior Producer | Lorraine Schreryer
Head of Production | Liz Corsini