Apple cleverly showcased the noise cancellation and transparency features on AirPods Pro in its new spot, “Jump,” by TBWA\Media Arts Lab. Double Dutch champion Kengo Sugino embarks on a whimsical adventure in the city, starting with a simple game of jump rope with kids. He navigates the streets as other people start turning everyday objects into jump ropes. But, he’s still able to keep listening to “Fallin Apart” by Young Franco ft. Pell & Denzel Curry, thanks to his Airpods.
Agency | TBWA\Media Arts Lab
Director | Sam Brown
DP | Maria Jose Secco
Movement Coach | Megan Lawson
Production Company | Imperial Woodpecker
Talent | Kengo Sugino
Music | “Fallin Apart” by Young Franco ft. Pell & Denzel Curry