Ad of the week: Ambev’s ‘Dear Trash’

Sunset DDB’s animated short encourages sustainability with a sweet story of friendship.

Brazilian brewing company Ambev wants people to create a more sustainable future for everyone — and they practiced what they preached. The spot, created by Sunset DDB (part of DDBLatina), tells the story of a plastic water bottle thrown on the ground during a Carnival block party. The bottle spends the night on the street, but luckily it’s saved by a man who takes it to a recycling center.

Later, the man has a sweet reunion with the bottle, but this time it's been recycled into a trash can. “Some things are forever. Plastic pollution cannot be one of them,” the message reads. The set for the spot was created with recycled materials like plastic and cardboard. Even the audio was produced by recyclable materials collected during Carnival in Brazil. All the material used in the short film will also be turned into a trash can.


Agency | SunsetDDB (an agency part of DDB Latina)

CEO | Pipo Calazans 

CCO | Sergio Mugnaini

Writer | Filipe Rosado

Art Director | Felipe Revite

Media | Marcelo Aquilino, Marina Ramalho.

Planning | Marcia Aguirre, Fabiana Ribeiro and Julia Aquino

Audio Visual Production Director | Tais Caetano

RTV Producer | Moema Porro

Producer | Zombie Studio 

Director | Paulo Garcia

Executive Producer | Natalia Gouvêa 

Creative Director | Daniel Salles 

Production Director | Nayla Kols 

Art Director | Anna Caiado

Animation Supervisor |  Patrick Botton

CG Supervisor | Rafael Segnini Isaac Buzzola

Concept Art | Anna Caiado Katan Walker

Storyboard | Saulo Brito and Gabriel São Marcos

LookDev & Light Lead | Claudio Júnior

LookDev & Lightning | Thiago Peyon, Lucas Amaral, Claudio Júnior, Pedro Henrique Plácido, Giovani Kosowski and Ricardo Alves

3D Models | Tiago Oliveira, Mauricio Sampaio and Douglas Silva

Character and Prop Setup and Rigging: Danilo Pinheiro Wesley Oliveira

Animation | Patrick Botton, Tecles de Almeida, Bruno Santos, Fernando Bastos, Igor Machado, Lucas Barbosa and Leonardo Felix

Stop Motion Animation | Fábio Yamaji

Scene Layout and Assembly | Rafael Segnini, Wesley Oliveira, Isaac Buzzola and Wallan Oliveira

VFX | Gabriel Marcondes

Editor | Wesley Oliveira


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