Ad agencies 'staring down barrel' of outcome-related payments

Ad agencies are "staring down the barrel" of outcome-related payments from clients in the future, creative leaders have been warned at Advertising Week Europe.

by Omar Oakes
Advertising Week Europe: (L-R) Lodder, Eaves, Wilkins, Harrisson, Rayman
Advertising Week Europe: (L-R) Lodder, Eaves, Wilkins, Harrisson, Rayman

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