ActionAid UK "#BrutalCut" by Weber Shandwick

ActionAid UK's "#BrutalCut" campaign has rolled out across the UK to raise awareness of female genital mutilation (FGM).

The campaign "brutally cuts" short messages from Kenyan girls facing the threat of FGM into online content, including celebrity vlogs, Instagram videos, photos and cinema trailers, as well as digital out-of-home screens.

Among the celebrities supporting the campaign are singer Alesha Dixon, vlogger Schola Dondo and actor Zawe Ashton.