Ace & Tate "Me, myself & I" by We Are Pi

Sunglasses brand Ace & Tate has launched a slick and arresting video as part of its first global ad campaign.

Created by We Are Pi, the campaign seeks to "break down the barriers that currently surround optical purchases", and thus encourage people to not be defined by a single frame over a long period of time.

Apparently it's all because of the "universal truth" that humans, as complex beings, are made up of constantly changing feelings and thoughts.  

The work was created by Jack Samels and Kazimier Salemink and directed by Bafic through Pulse.

Credits

Client
Chief executive
Head of brand marketing
Head of creative
Brand manager
Agency
Executive creative director
Creative director/executive producer
Director of strategy
Strategist
Managing director
Account manager
Production manager
Business affairs manager
Production Company
Director
Director of photography
Producer
Production manager
Editing company
Editor
Sound designer/mixer
Music Company
Photographer

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free