Academy signs Mercedes-Benz 'chicken' director Warwick

Daniel Warwick: joins Academy
Daniel Warwick: joins Academy

Daniel Warwick, the director behind the Mercedes-Benz "chicken" spot that went viral in 2013, has signed to Academy.

Warwick has joined Academy and A+ (Academy’s content and promo arm) for commercial representation in the UK. As part of the deal, Warwick will be represented by Academy’s partner, Reset, in the US.

Warwick joins Academy from Hungryman, where he has been since October 2013. The director remains signed to Big Fish for work in Germany.

Warwick has worked in production since 1999. He began as a producer and then became a director in 2005.

In 2014, he won a Bronze Film Lion at Cannes, and a Yellow Pencil at D&AD for his "chicken" ad for Mercedes-Benz, which showed chickens being manipulated to the sounds of Diana Ross’ Upside Down.

Warwick also won two Gold Film Lions at Cannes in 2013 for his "off road" ad for Smart, the car manufacturer.

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