The event will take place at London’s Bankside Vaults, which will be transformed through virtual reality (VR) by Marshmellow Laser Feast. The Electrik Room will feature LED, motion reactive wall projects that respond to sound and mood throughout the night.
VR headsets will transport guests to another dimension. Absolut hopes the technology used will transform perceptions of nightlife, and raise questions about reality in the digital age.
Music label R&S Records has curated the evening’s music. Guests can expect DJ sets from Leon Vynehall, Lone and Space Dimension Controller.
Absolut will release tickets to consumers who have registered online on 5 November.
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