Absolut to host event to mark release of Absolut Mix

Absolut: marking launch of Absolut Mix with London event
Absolut: marking launch of Absolut Mix with London event

Vodka brand Absolut is to celebrate the launch of Absolut Mix, a limited edition bottle, with an event at London's Groucho Club.

Taking place on 25 June, the event, which also celebrates Pride Weekend, and which consumers can attend by winning tickets in a competition, will showcase specially-designed bottles and feature live entertainment and a bar.

The brand has collaborated with a number of creatives who have each given the bottle their own twist; these bottles will be auctioned off with all proceeds supporting LGBT equality charity Stonewall.

Bottles have been designed by the likes of Henry Holland, Gareth Pugh, Sibling, Lyall Hakaraia, Sink The Pink, Piers Atkinson, Ed Marler, Fred Butler and Princess Julia.

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