AB InBev gets new marketing and innovation chief

Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX Ventures officer in a restructure aimed at growing the influence of ZX, the brewer's incubator and venture capital fund.

Earp is currently chief disruptive growth officer. The switch, which will come into effect on 1 January next year, means that incumbent chief marketing officer Miguel Patricio will become chief special global projects – marketing, and will report directly to chief executive Carlos Brito.

ZX Ventures will continue to be run independently of the main business and will be led by Bernardo Novick, currently vice-president client services Latin America.

"To further our objective of anticipating market and consumer trends, we will bring marketing and ZX Ventures under a common global lead, which will allow us to adopt ZX Ventures’ innovative approach more broadly," a spokesman said.

There is also a move for current global marketing vice-president of strategic functions, Lucas Herscovici, who will become chief non-alcohol beverages officer.

Non-alcoholic drinks represent more than 10% of the company’s volumes and is a source of potential growth in the face of declining beer sales in many markets, including the UK.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free