Aaron Rodgers takes a swing and misses in new State Farm spot

DDB continues campaign with a sillier tone

Football players learn that game day intensity isn’t appropriate for indoor activities in the latest spot in State Farm’s "Here to help life go right" campaign. Green Bay Packers quarterback Aaron Rodgers partners with State Farm for the sixth consecutive year in the 30-second TV spot by DDB, this time joined by teammate Clay Matthews. The ad is also running online and is supported by radio and digital ad content. Another spot featuring the two players will debut Thanksgiving Day.

Credits

Dave Bernstein
Editorial
John Dingfield
Bryan Simpson
Lauren Roth
Peter Hullinger
MPC
Michael Gregory
Ricky Gausis
Clement Renaudin
Gizmo Rivera
Lexi Stearn
Hillary Thomas
Music (TV)
Pull
JSM
Music (Radio)
Beacon Street
Adrea Lavezzoli
The Studio
Nicholas Papaleo