DDB continues campaign with a sillier tone
Football players learn that game day intensity isn’t appropriate for indoor activities in the latest spot in State Farm’s "Here to help life go right" campaign. Green Bay Packers quarterback Aaron Rodgers partners with State Farm for the sixth consecutive year in the 30-second TV spot by DDB, this time joined by teammate Clay Matthews. The ad is also running online and is supported by radio and digital ad content. Another spot featuring the two players will debut Thanksgiving Day.