Aaron Rodgers goes undercover as a songwriter for State Farm
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Advertiser
State Farm -
Agency
The Marketing Arm -
Exposure
United States
The Marketing Arm's humorous campaign shows that State Farm's rates fit any budget.
Guess who! Aaron Rodgers made a surprise appearance as an aspiring singer-songwriter in State Farm’s spot, "Music Store."
Jake from State Farm stops by a music store, where he runs into Rodgers in disguise.
"I hear you’re giving out that Rodgers rate to regular folks like us," Rodgers says.
Jake tells Rodgers that State Farm’s rates can fit any budget — even an aspiring singer-songwriter. In response, Rodgers prepares to play a song inspired by his ex-pal, who gave away his special rate.
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