The spot, created by NORD DDB, encourages people to 'drop your lockdown look.'
As the U.S. emerges from the pandemic, people are adjusting to trading in their sweatpants for real pants — and A$AP Rocky is no exception. Klarna’s campaign "Get smooth again" follows Rocky as he emerges from quarantine in New York City. While everyone else is dressed to impress, the rapper looks out of place in his lockdown attire. Rocky decides to switch up his look with a little help from fintech company Klarna. The spot ends with a cameo from U.K. rapper Skepta.
Rocky started off as an investor in Klarna and even became CEO for the day earlier this month.