"A unique moment in advertising": John Lewis's Becky Brock

Becky Brock, director of marketing, John Lewis
Becky Brock, director of marketing, John Lewis

"Moz the Monster" is the UK's most popular Christmas video ad, topping YouTube's Ad Leaderboard for November, and ratcheting up double the views of last year's winner, Sainsbury's. Director of marketing Becky Brock tells how John Lewis now witnesses a "unique moment in advertising" each Christmas and uses YouTube for "discoverability" and on-demand viewing.

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