Adam & Eve/DDB was the most-awarded UK agency, securing two Grands Prix – one for Harvey Nichols and the other for John Lewis – as well as one gold, two silver and seven bronze Lions.
Google’s UK in-house departments also won two Grands Prix and one bronze Lion. Ogilvy & Mather London and FCB Inferno came in second and third place among UK shops respectively with one Grand Prix apiece.
UK agencies collectively picked up 150 Lions, an increase on the 117 awards won in 2015. A total of six Grands Prix were bagged – doubling last year’s UK haul – as well as 27 golds, 49 silvers and 69 bronzes.
Burger King was the most successful global brand, winning two Grands Prix for its "McWhopper" work, seven golds, six silvers and nine bronzes.
The other brands to receive two Grands Prix were REI and ING.
Heineken and breast cancer charity Macma both won a slew of awards, including one Grand Prix apiece.
WPP won Holding Company of the Year for the sixth time in succession after its agencies picked up the most points. In terms of points scored per $100m of revenue, WPP beat Omnicom by approximately 13%.