Agency-of-record relationships and the retainers that came with them have fallen out of favor with clients. In the new world of advertising, agencies must be lean and able to staff up when the big projects come in: This means freelancers.
But just because the freelance market looks buoyant, that doesn’t mean it’s a free buffet where all you need is a plate to get your fill. If you’re thinking about ditching your shop for self-employment, there are a few things you should consider. Campaign asked some industry insiders for their top tips.