Los Angeles-based 72andSunny has appointed five new partners, expanding the roster from nine to 14. The additions are drawn from all three of the agency’s global offices—two members from Amsterdam, one from New York and two from the LA headquarters.
"We’ve nurtured a culture of bravery, generosity and entrepreneurship, combined with business strategy and unyielding optimism," said 72andSunny Founder and Creative Co-Chair John Boiler. "These are all qualities that our expanded global leadership team has in abundance." The new partners are Sedef Onar, chief talent officer; Stephanie Feeney, director of strategy at 72andSunny Amsterdam; Nic Owen, managing director at 72andSunny Amsterdam; James Townsend, managing director at 72andSunny New York; and Chris Kay, managing director.
Onar served as director of talent at Grey Group and Google before joining 72andSunny in 2012. Last year, she was promoted to Chief Talent Officer. Since joining the agency, she has overseen an employee growth rate of 350 percent and instituted an expansion of benefits, including extended parental leave and on-staff leadership coaches.
Feeney began her career at Amnesty International before working as a planner for TBWA and Fallon in London. She joined 72andSunny Amsterdam in 2012, where she pushes for brands to embrace more progressive positioning.
Owen has run the Amsterdam office since joining 72andSunny in 2013. He has worked at agencies like Wieden+Kennedy in London and Mother and Anomaly in New York, with clients such as Nike, Nokia, Diageo and British Airways.
Townsend joined the agency in 2011 as a group brand director in the LA office. He worked on the Samsung and ESPN accounts before heading to New York as MD in 2014. Since then, the office has nearly tripled in size, and it moved to a new space in Brooklyn. Previously, Townsend worked at Ogilvy & Mather, Code and Theory, Goodby Silverstein & Partners and Huge.
In addition to making partner, Kay is transitioning from leading the LA business to managing the agency’s international ventures. He worked at TBWA and Fallon London before a gig as head of marketing for the Manchester City Football Club. He joined 72andSunny LA in 2013.
The past year has been a good one for 72andSunny. It landed new clients like eBay, General Mills, Seventh Generation, Comcast Xfinity, Instagram, Lipton Ice Tea and the City of Los Angeles’ 2024 Olympic bid. The agency repositioned the Axe brand, long known for a frat-bro aesthetic, as an inclusive confidence builder. It helped Adidas take on Under Armour with "One in a Billion," and expanded Coors’ target audience to include women with the "Climb On" campaign.
Correction: Due to an agency error, a previous version of this story listed the wrong number of total partners. It is 14, not 12.