7-Eleven rolls out stylish 'Take It to Eleven' campaign

Harmony Korine, known for his work in 'Kids' and 'Spring Breakers,' directed the spots.

7-Eleven unveiled its $70 million marketing campaign, "Take It to Eleven," directed by filmmaker Harmony Korine, known for his directorial work on gritty teen dramas like Kids and Spring Breakers. Korine tapped back into youth culture in the spot, "Take It to Eleven While Sippin’ a Big Gulp." A group of Chicana women stop at 7-Eleven, where they ride lowrider bikes at the gas station while sipping Big Gulps, effortlessly cool.

Credits

Agency
Chief Creative Officer
Executive Creative Director
Junior Art Director
Group Design Director
Senior Designer
Associate Designer
SVP Integrated Production
Executive Producer
Senior Producer
EVP Integrated Strategy
VP Integrated Strategy
Strategy Director
Senior Strategist
Head of Strategy & Insights
Director, Consumer Insights & Analysis
Senior Manager, Audience & Insights
Production
MJZ
Director
Editorial
Postproduction

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