Six brands, including the Super Bowl LVI-winning Los Angeles Rams, quickly made parodies of Coinbase’s much-talked-about ad that ran during the big game.
The cryptocurrency exchange platform’s spot couldn’t have been more minimalist if it tried. It featured only a bouncing QR code, leading those who scanned it to Coinbase's site, which was promoting a $15 Bitcoin giveaway for joining the cryptocurrency marketplace.
After airing the 60-second, $14 million ad, Coinbase was mentioned 79,000 times on Twitter, making it the most-talked about brand on the platform during the game, according to social media monitoring company Brandwatch. Coinbase’s app temporarily crashed, presumably due to the massive influx of traffic from its ad.
Here is how other brands reimagined the spot…
Los Angeles Rams
BRB GONNA GO ENJOY THIS DUB pic.twitter.com/cNbPja8sQg
— Los Angeles Rams (@RamsNFL) February 14, 2022
BarkBox
We fixed it for you, @coinbase ❤️ pic.twitter.com/sWdbVbpGcj
— BarkBox (@barkbox) February 14, 2022
Shopify
i have a qr code too pic.twitter.com/8krZktTbYP
— Shopify (@Shopify) February 14, 2022
Mr. Peanut
What did the QR code say? I was busy getting snacks #PlantersAllorOne pic.twitter.com/PWMzKFdY1q
— Mr. Peanut (@MrPeanut) February 14, 2022
Avocados from Mexico
Let's bounce some ideas @Coinbase #AlwaysGood #SBLVI #adbowl pic.twitter.com/zsCw4kNZLf
— Avocados From Mexico (@AvosFromMexico) February 14, 2022
Irish Spring
. @coinbase really said: pic.twitter.com/flyYqYU2KO
— Irish Spring (@IrishSpring) February 14, 2022
This story first appeared on PRWeek US.
