6 brands cook up Thanksgiving 2022 campaigns

(Photo credit: B&G Foods)
(Photo credit: B&G Foods)

Of course at least one brand had to include the ‘Corn Kid.’

Brands have taken their seats at the dinner table and they’ve prepared a large spread of Thanksgiving campaigns for an advertising feast.

Here are six that whet our appetites…

Green Giant and Corn Kid

Green Giant has partnered with viral sensation and corn-mander-in-chief Tariq, aka the “Corn Kid,” to show the versatility of vegetables. The two developed corn-based casserole and macaroni and cheese dishes that anyone can recreate at their dinner table.

The pair also created limited-edition aprons with Corn Kid-inspired prints that they will give to 25 sweepstakes winners.  

Southern Comfort

Southern Comfort is bringing drinks to the party and one of the laziest ways to consume them (no judgment here). To celebrate Thanksgiving Eve debauchery, the whiskey company created reversible “drinking pants” with shot glass-sized pockets.

Party animals that come out the night before Thanksgiving can wear the sweats cozy-side out. When it comes time to class it up on Thanksgiving, the pants can be reversed to look like “respectable” joggers.

The pants cost $11.23 to mark Thanksgiving Eve’s date. Their release is a continuation of SoCo’s global creative campaign, So Tasteful, which paints the liqueur as a refined drink while acknowledging its roots in party culture. It’s the first global creative effort by the brand in a decade.

Wonder Bread

Wonder Bread is going for an experiential offering with debut work from creative, digital and media AOR PPK by sending one sweepstakes winner to the Macy’s Thanksgiving Day Parade.

The sweepstakes, which ran from September 29 to October 31, garnered almost 50,000 entries. The winner received a paid trip to the iconic Thanksgiving parade with three nights at a hotel, airfare and extra spending cash.

Oatly

Thanksgiving isn’t the friendliest day of the year for plant-based eaters. Not only is the table covered with dairy-based products accenting a turkey main course, but family members who can’t mind their own business will almost assuredly ask about a plant-eater’s empty plate. That’s why, instead of bringing food to the table, Oatly is supporting stressed-out vegans and vegetarians with an emotional support hotline.

Developed by the brand’s in-house creative team, the hotline will remain open from November 16-24 at (866) OAT-LINE. Callers can hear positive affirmations, statistics, a motivational speech and a blank audio void to scream into. Plant-based diet experts will operate the hotline between 3 p.m. and 10 p.m. EST on Thanksgiving day.

Campbell’s

There’s apparently a long-running war between side dish lovers and turkey loyalists. This Thanksgiving, Campbell’s has planted its flag firmly on the side of sides with the release of its State of the Sides report.

The report details all sorts of pro-sides information gained through a consumer survey, which includes that half of the U.S. would be content with only sides on their holiday plate, while 73% of respondents complained about running out of space on their plate for sides.

The company has also released a limited-edition Campbell’s Holiday Sides Plate.

Google

While technically not a Thanksgiving ad, what’s Thanksgiving without Black Friday? To celebrate the holiday, Google has partnered with rapper Ludacris and U.S. Black Chambers, Inc. to put a spotlight on Black-owned businesses. The campaign centers around an original track from Ludacris featuring Flo Milli and directed by Charles Todd.

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