5 Super Bowl ads that were worth the wait

Jeep, Coca-Cola and Taco Bell were among the brands with welcome surprises

The Super Bowl is all about the buzz, and most advertisers just can’t wait to start telling their big game story. We even had teasers of teasers this year. But some brands still managed to keep their ads under wraps until game day.

The Super Bowl actually gave us many unexpected moments (um, poop envy at $5 million per 30 seconds, really?), but these five ads are the ones that turned out to be the most pleasant surprises.

Jeep "Portraits"
Iris New York

Striking black-and-white portraits from around the globe and a poetic narration eloquently celebrate Jeep’s storied 75-year history, from its role in our greatest wars to our most popular films.

Coca Cola "Hulk vs Ant Man"
Wieden + Kennedy Portland

An action-packed spot for Coca-Cola features an epic chase between Marvel’s Incredible Hulk and Ant-Man when the tiny super hero takes the last Coke Mini left in the fridge.

TurboTax "Never a Sellout"
Wieden + Kennedy Portland

Sir Anthony Hopkins tells an interviewer he’d never tarnish his name by selling something, while everything around him, from his tea cup to his dog, is branded with a Turbo Tax logo.

Toyota Prius "The Chase"
Saatchi & Saatchi LA

It’s hard to believe that any bank robber would use a Prius as a getaway car but this commercial is a fun thrill ride to watch with three actors from "The Wire" (Chris Bauer, Pablo Schreiber and James Ransone) as the thieves.

Taco Bell "Bigger Than"
Deutsch LA

Taco Bell’s "top secret" product, the Queslaupa, is finally revealed with an amusing spot that promises it will be bigger than everything, including man buns, tinder, football and even a maniacally laughing George Takei.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free