Ted Royer, chief executive officer of Droga 5, says you need to throw yourself into another culture to better understand yourself and your audience.
In his recent article for Campaignlive.com, Ted Royer, chief executive officer of Droga 5, described why creatives should always consider working abroad. Here are five reasons from that article, summarising why you should up sticks and dive into another world.
- As a creative, you don’t need to pass extra exams to practice your trade anywhere around the world. All you need is empathy and an open mind.
- You will develop a sense for what a truly global idea is and therefore be better placed to ensure your ideas will be understood in different countries.
- You’ll notice other nationalities and regions also have other regions and nationalities they hate - this will make your own prejudices feel ridiculous.
- Your accent will appear exotic - a big bonus if you’re single.
- You will get an enhanced sense of perspective. By leaving your comfort zone and spending real time in your own head, you can find out more about who you are and how wonderfully weird you are.
Royer concludes: "So if you need to get the hell out of town before you go crazy, do it. Move abroad. Throw yourself into another culture. That way, when you have a shit day you can instantly make it great just by walking outside."
By Campaign Staff