4A's names Marla Kaplowitz president and CEO

The CEO of MEC North America will succeed Nancy Hill.

The 4A's has named Marla Kaplowitz, CEO of MEC North America, as its new president and chief executive officer.

Kaplowitz succeeds Nancy Hill, who has led the advertising trade association since 2008. The search for Hill's replacement, led by MediaLink, began last July, after the group announced Hill will leave the organization this June.

The 4A's said Kaplowitz, who has been the North American CEO of MEC since 2011, was unanimously selected to lead the organization by a 10-person committee of board members led by chair Bill Koenigsberg, CEO and founder of Horizon Media.

The group said Kaplowitz's "deep experience at media and creative agencies, her stellar track record for innovation and leadership, and her unrivaled commitment to advancing the industry" drove the selection. "Marla is a dynamic force for change; she is an innovator and truly understands our top priorities for the coming years," said Koenigsberg, in a statement. 

Before joining MEC, Kaplowitz spent 12 years at MediaVest, where she led Procter & Gamble communications planning for North America and worked with brands including Avon, Denny's, Heineken and Norelco. She began her career at DMB&B, where she worked with clients such as Burger King, Merck and P&G and later joined Ammirati Puris Lintas, where she managed the agency's Labatt, Nickelodeon Networks and Unilever accounts. She is a member of the 4A's Media Leadership Council and She Runs It.

"As a passionate member of this industry for nearly 30 years, I'm thrilled to join the 4A's at this exciting and pivotal time for marketing and communications," said Kaplowitz. "I look forward to working with the team at the 4A's, including the board, as well as partnering with industry leaders to ensure a thriving future."

Hill, a veteran of agencies including Donor, TBWA\Chiat\Day, Goldberg Moser O'Neill and BBDO, said after leaving the 4A's in June, she will consult and spend more time in Ecuador, where she volunteers and teaches.

"The past nine years have been an incredible experience. I've been proud to represent and lead the industry I love through such a transformative time and advocate for issues such as transparency and diversity within advertising," said Hill, in a statement.

Kaplowitz's official start date has not been finalized, but the 4A's said she will attend the Transformation conference in Los Angeles in April.   

"I have known Marla for a long time, and her passion is evident and infectious, which is critical to doing this job well," said Hill. "I think leading this organization will come naturally to her."

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