How 30,000 screaming fans chimed in new era of premium content
YouTube, creators, and fan communities have transformed the definition of "premium content." Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide.
by Joshua Lowcock
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.