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3 great ads I had nothing to do with #45: Micky Tudor on Miller, Stella Artois and The Independent

Micky Tudor, joint executive creative director at CHI & Partners, reveals three great ads he admires but had nothing to do with

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years. Over this time he has won 12 BTAA arrows, eight One Show pencils, six Cannes Lions, two Revolution Gold Awards and a D&AD pencil. 

He has created iconic campaigns for brands as diverse as Heineken, Tango, Weetabix, The Times, Anchor, Lexus, TalkTalk, Samsung, and Reebok. He is joint executive creative director at CHI & Partners with Yan Elliot.

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Micky's choices

Miller "Evil beaver"

Beginning January 12, 1997, a series of surreal Miller Lite ads, purportedly made by a man named "Dick", began to air. They were hallmarked as such either at the beginning or the end of the commercial. The series of "Dick" commercials was directed by Gerald Casale of the new wave band Devo.

Stella Artois "Good doctor"

Good Doctor was released in 2002 by Interbrew to promote its Stella Artois brand of lager. The spot was produced by advertising agency Lowe Lintas & Partners in London. The ad, directed by Czech director Ivan Zacharias, was a financial and critical success, boosting sales during the period in which it ran, and receiving more awards than any other campaign in 2002, including a Cannes Gold Lion, an Epica Award and several prizes from the D&AD Awards.

The Independent "Litany"

This ad was created by Bozell (now Lowe) advertising agency. Released in October 1998, the ad illustrates the extent to which societal rules control out lives, revealing that The Independent doesn't conform.

The ad won numerous awards at the London International Advertising Awards, including the Grand Prize as best of show in the television/cinema category, and two additional trophies for best visual direction and media promotion. It won both the Grand Prix and the Journalists' Award in Cannes, and took top honours at the '99 Cresta Awards, winning the Consumer Grand Prix.

About this series

In this series of short films, leading Thinkbox Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also because of the proven link between creativity and effectiveness encourage the advertising industry to even greater heights.

About The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Campaign, these bi-monthly awards are judged by the Thinkbox Academy; made up of over 200 advertising luminaries. 

We hope you enjoy the films.

Want to watch more great work? Head to the 3 Great Ads hub

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