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3 great ads I had nothing to do with #23: Stuart Outhwaite on Milk Marketing Board, John Smith's and McDonald's

Stu Outhwaite, creative partner, Creature, reveals three great ads he admires but had nothing to do with.

Outhwaite is one of the four founding partners of Creature of London an independent agency that opened its doors in 2011.

Over the last four years the agency has worked with the likes of adidas, Carling, Tetley, William Hill, Anchor and The Green Party and produced a number of theatrical productions including the critically acclaimed Alice’s Adventures Underground, currently playing at the Waterloo Vaults.

The agency is based in Shoreditch and employs over 50 people.

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Outhwaite's choices

Milk Marketing Board "Accrington Stanley"

Allen Brady & Marsh’s ad features two young Liverpool fans with broad Scouse accents. "Accrington Stanley, who are they?" became the famous slogan from the ad. Its popularity meant that it was continually shown for 6 years after its first released in 1989.

The original intention was for the phrase to use Tottenham Hotspur instead of Accrington Stanley, but Tottenham objected. Accrington Stanley were chosen instead because they were a non-League team and a more obscure choice.

Accrington Stanley has been the subject of jokes, however residents of Accrington view the reference positively. When the club moved into the Football League in 2006 they thanked Carl Rice who played one of the boys, making him a guest of honour at the next home match.

John Smith's "Snooker Table"

In this 2003 ad, Peter Kay plays a son who is packing his 55-year-old mother off to an old people's home because he wants to put a snooker table in her bedroom. The advert closes with the campaign’s "No nonsense" tagline.

TBWA London’s ad originally featured an old lady in a wheelchair, but the client asked for a younger woman who was no-nonsense herself.

"No one would really put a 55-year-old woman in an old folks' home," Deputy creative director Paul Silburn said. "It improved the joke in the end."

Silburn, who now works for Saatchi & Saatchi, and his co-creative director Trevor Beattie, won a gold Lion and two silver D&AD awards, as well as two Creative Circle Awards (Best use of Humour & President’s Award).

McDonald's "Clever Daddy"

This ad was released in 1997 and was directed by Simon Cheek. Cheek started his career as an experimental filmmaker, exhibiting at festivals. He went on to co-found production company Redwing in London and has secured his position in the top echelon of UK performance directors.

His work has received industry recognition, with a list of awards that includes Golds and Silvers at Cannes, D&AD, Clio and many others.

About this series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also because of the proven link between creativity and effectiveness encourage the advertising industry to even greater heights.

About The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries.

We hope you enjoy the films.

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