2022 Campaign US BIG Awards shortlist revealed

2022 Campaign US BIG Awards shortlist revealed

The shortlist was selected by a jury of up-and-coming creative talent. Winners will be honored at a live event in New York City on November 17.

The shortlist for the 2022 Campaign US BIG Awards is in. 

The BIG Awards, launched in the U.S. last year, provide a mentorship opportunity by inviting diverse, up-and-coming creative talent to participate in the jury alongside a small group of senior peers, allowing them to lend their perspective on award-worthy work while gaining valuable experience on a creative jury.

The program is not just unique, but it allows emerging talent to set the standard in commercial creativity — and surfaces fresh perspectives. This year’s program had judges from across the U.S. working at agencies including Jack Morton, DDB, Mischief @ No Fixed Address, Campbell Ewald, Dentsu and more. 

Agencies and work represented on this shortlist embody what is resonating with the future of this industry. 

We will announce and celebrate the winners of the 2022 Campaign US BIG Awards at a live event in New York City, on Nov. 17, 2022. Register now!

See the full shortlist below. 

MEDIA EXCELLENCE 

SOCIAL MEDIA

Apple and TBWA\Media Arts Lab  
Apple TV+ Ted Lasso — Toast Me

Jimmy Dean, Tyson and Mindshare USA  
Egg Hijack

Lay’s and TBWA\Chiat\Day NY  
Golden Grounds

Nissan and TBWA\Chiat\Day NY  
Heisman House

Taco Bell and Deutsch LA 
Doja Cat and the Return of Taco Bell's Mexican Pizza

VIDEO

Apple and TBWA\Media Arts Lab  
Privacy on iPhone — Data Auction

The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft

White Claw Hard Seltzer, VCCP and The Mark Anthony Group of Companies
White ClawStorm

MGM Resorts and McCann New York 
Joy

EXPERIENTIAL/HYBRID

Image Skincare and Paraiso Miami Beach  

Image Skincare’s (Sun)Block Party at Miami Swim Week 

Meta and MKG  

Meta at VidCon

Patreon and Imprint Projects 

Works In Progress

INTEGRATED

Black & Abroad and Performance Art  
The Black Elevation Map

Dove, Unilever and Mindshare USA 
Detox Your Feed

Tropicana and MullenLowe U.S.  
Tropicana Toothpaste

UberEats and Special U.S.  
Uber Don't Eats

VH1, Shiraz Creative and Mediahub
RuPaul's Drag Race Season 14 360 Marketing Campaign

OUT OF HOME

Ally and Anomaly
We’re All Better Off with an Ally

March For Our Lives and McCann New York 
Thoughts & Prayers

Nature Valley, General Mills and Mindshare USA 
Take in the Outdoors

New York Office of the Mayor and VMLY&R, WPP
NYC Says Gay

PRINT/SPONSORSHIP

Ally and Anomaly 
Year in Words

The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft

BEST USE OF SOUND

Dos Equis and MKG  
College Football Tour — Robotic Brass Band

MGM Resorts and McCann New York 
Joy

Microsoft Unlocked and McCann New York/McCann London  
Anthem For All

VERTICALS 

AUTOMOTIVE 

Dodge and GlueIQ  
Chief Donut Maker

GMC, My Code and Carat
Leyendas by GMC Sierra

Toyota , My Code and Carat
Everyday We Hustle by Toyota

NONPROFIT 

The Ali Forney Center and Havas New York  
The Issue Within The Issue

Concern Worldwide and Fred & Farid Los Angeles  
#UnfortunatelyFakeNews

German Parkinson Association, Havas New York and Havas Germany
Staybl

Period. and Lafayette American 
Periods Are Sexist

Yellowstone Forever and Havas Chicago 
The Inheritance Pass

CONSUMER PACKAGED GOODS 

The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft

Lay’s and TBWA\Chiat\Day NY 
Golden Grounds

Nature Valley and General Mills
First Ever Recyclable Snack Wrapper

PepsiCo and Laundry Service 
Respect The Hustle

Tropicana and MullenLowe PR 
Tropicana Toothpaste

ENTERTAINMENT

HBO Max and MKG  
The Flight Attendant Season Two at Coachella

Roxy and Fred & Farid Los Angeles
Oh My Goddess

VH1 and Shiraz Creative  
RuPaul’s Drag Race Season 14 Activation

RETAIL/D2C

Nature Valley, General Mills and VMLY&R Commerce
Adventure Quarters

Applebee’s and Grey New York  
Fancy Like

Sheetz and Joan Creative 
Why the Sheetz Not?

B2B 

Continental and VMLY&R Commerce  
Beer Brochure

Dole Sunshine, Ananas Anam and L&C NYC
Piñatex

Ladder and Fred & Farid Los Angeles  
So Dead

Mastercard and McCann New York 
Touch Card

TECH

Apple and TBWA\Media Arts Lab  
Privacy on iPhone — Data Auction

Jimmy Dean, Tyson and Mindshare USA
Egg Hijack

Reese’s Puffs and General Mills
KAWSPuffs

TRAVEL & HOSPITALITY

Black & Abroad and Performance Art  
The Black Elevation Map

Celebrity Cruises and Good Relations New York 
The All-Inclusive Photo Project

HEALTH

Moderna and Spectrum Science 
Stop CMV Silence/CMVictory

Thinx and Oberland 
Moon Landing

Thinx and Oberland 
Saved by Sister

CREATIVE EXCELLENCE 

BEST BRAND FILM

Ally and Anomaly 
We’re All Better Off with an Ally

Black & Abroad and Performance Art
A Hymn Away From Home

Chipotle Mexican Grill and Observatory  
A Future Begins

Mastercard and McCann New York 
Touch Card

MGM Resorts and McCann New York 
Joy

BEST IDEA FOR A PURPOSE

Black & Abroad and Performance Art
The Black Elevation Map

Google and BBH USA 
Black-Owned Friday 2

Human Rights Campaign and VMLY&R  
The Reality Flag

March For Our Lives and McCann New York 
Thoughts & Prayers

Mastercard and McCann New York  
Touch Card

BEST INFLUENCER CAMPAIGN 

Ally and Anomaly 
Ally Tip Off

The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile 
Quest for Craft

Clé de Peau Beauté and Whalar
Thirst Trap

DirecTV and Whalar 
Familia Fuego

Fitbit and Joan Creative 
Feel Your Power

BEST IDEA THAT TAPS INTO CULTURE

Apple and TBWA\Media Arts Lab  
AirPods — Silhouettes x Harry Styles

Black & Abroad and Performance Art 
The Black Elevation Map

Corona Extra and 305 Worldwide 
Your Way Is the Fine Way

Taco Bell and Deutsch LA  
Doja Cat and the Return of Taco Bell's Mexican Pizza

Tropicana and MullenLowe PR  
Tropicana Toothpaste

GRAND PRIX 

Winners to be announced at the live awards

Interested in sponsoring the BIG Awards event? Reach out to rachel.barash@haymarketmedia.com.

Want to learn more about the program? Contact alison.weissbrot@haymarketmedia.com or julie.challender@haymarketmedia.com.

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