The shortlist for the 2022 Campaign US BIG Awards is in.
The BIG Awards, launched in the U.S. last year, provide a mentorship opportunity by inviting diverse, up-and-coming creative talent to participate in the jury alongside a small group of senior peers, allowing them to lend their perspective on award-worthy work while gaining valuable experience on a creative jury.
The program is not just unique, but it allows emerging talent to set the standard in commercial creativity — and surfaces fresh perspectives. This year’s program had judges from across the U.S. working at agencies including Jack Morton, DDB, Mischief @ No Fixed Address, Campbell Ewald, Dentsu and more.
Agencies and work represented on this shortlist embody what is resonating with the future of this industry.
We will announce and celebrate the winners of the 2022 Campaign US BIG Awards at a live event in New York City, on Nov. 17, 2022. Register now!
See the full shortlist below.
MEDIA EXCELLENCE
SOCIAL MEDIA
Apple and TBWA\Media Arts Lab
Apple TV+ Ted Lasso — Toast Me
Jimmy Dean, Tyson and Mindshare USA
Egg Hijack
Lay’s and TBWA\Chiat\Day NY
Golden Grounds
Nissan and TBWA\Chiat\Day NY
Heisman House
Taco Bell and Deutsch LA
Doja Cat and the Return of Taco Bell's Mexican Pizza
VIDEO
Apple and TBWA\Media Arts Lab
Privacy on iPhone — Data Auction
The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft
White Claw Hard Seltzer, VCCP and The Mark Anthony Group of Companies
White ClawStorm
MGM Resorts and McCann New York
Joy
EXPERIENTIAL/HYBRID
Image Skincare and Paraiso Miami Beach
Image Skincare’s (Sun)Block Party at Miami Swim Week
Meta and MKG
Meta at VidCon
Patreon and Imprint Projects
Works In Progress
INTEGRATED
Black & Abroad and Performance Art
The Black Elevation Map
Dove, Unilever and Mindshare USA
Detox Your Feed
Tropicana and MullenLowe U.S.
Tropicana Toothpaste
UberEats and Special U.S.
Uber Don't Eats
VH1, Shiraz Creative and Mediahub
RuPaul's Drag Race Season 14 360 Marketing Campaign
OUT OF HOME
Ally and Anomaly
We’re All Better Off with an Ally
March For Our Lives and McCann New York
Thoughts & Prayers
Nature Valley, General Mills and Mindshare USA
Take in the Outdoors
New York Office of the Mayor and VMLY&R, WPP
NYC Says Gay
PRINT/SPONSORSHIP
Ally and Anomaly
Year in Words
The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft
BEST USE OF SOUND
Dos Equis and MKG
College Football Tour — Robotic Brass Band
MGM Resorts and McCann New York
Joy
Microsoft Unlocked and McCann New York/McCann London
Anthem For All
VERTICALS
AUTOMOTIVE
Dodge and GlueIQ
Chief Donut Maker
GMC, My Code and Carat
Leyendas by GMC Sierra
Toyota , My Code and Carat
Everyday We Hustle by Toyota
NONPROFIT
The Ali Forney Center and Havas New York
The Issue Within The Issue
Concern Worldwide and Fred & Farid Los Angeles
#UnfortunatelyFakeNews
German Parkinson Association, Havas New York and Havas Germany
Staybl
Period. and Lafayette American
Periods Are Sexist
Yellowstone Forever and Havas Chicago
The Inheritance Pass
CONSUMER PACKAGED GOODS
The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft
Lay’s and TBWA\Chiat\Day NY
Golden Grounds
Nature Valley and General Mills
First Ever Recyclable Snack Wrapper
PepsiCo and Laundry Service
Respect The Hustle
Tropicana and MullenLowe PR
Tropicana Toothpaste
ENTERTAINMENT
HBO Max and MKG
The Flight Attendant Season Two at Coachella
Roxy and Fred & Farid Los Angeles
Oh My Goddess
VH1 and Shiraz Creative
RuPaul’s Drag Race Season 14 Activation
RETAIL/D2C
Nature Valley, General Mills and VMLY&R Commerce
Adventure Quarters
Applebee’s and Grey New York
Fancy Like
Sheetz and Joan Creative
Why the Sheetz Not?
B2B
Continental and VMLY&R Commerce
Beer Brochure
Dole Sunshine, Ananas Anam and L&C NYC
Piñatex
Ladder and Fred & Farid Los Angeles
So Dead
Mastercard and McCann New York
Touch Card
TECH
Apple and TBWA\Media Arts Lab
Privacy on iPhone — Data Auction
Jimmy Dean, Tyson and Mindshare USA
Egg Hijack
Reese’s Puffs and General Mills
KAWSPuffs
TRAVEL & HOSPITALITY
Black & Abroad and Performance Art
The Black Elevation Map
Celebrity Cruises and Good Relations New York
The All-Inclusive Photo Project
HEALTH
Moderna and Spectrum Science
Stop CMV Silence/CMVictory
Thinx and Oberland
Moon Landing
Thinx and Oberland
Saved by Sister
CREATIVE EXCELLENCE
BEST BRAND FILM
Ally and Anomaly
We’re All Better Off with an Ally
Black & Abroad and Performance Art
A Hymn Away From Home
Chipotle Mexican Grill and Observatory
A Future Begins
Mastercard and McCann New York
Touch Card
MGM Resorts and McCann New York
Joy
BEST IDEA FOR A PURPOSE
Black & Abroad and Performance Art
The Black Elevation Map
Google and BBH USA
Black-Owned Friday 2
Human Rights Campaign and VMLY&R
The Reality Flag
March For Our Lives and McCann New York
Thoughts & Prayers
Mastercard and McCann New York
Touch Card
BEST INFLUENCER CAMPAIGN
Ally and Anomaly
Ally Tip Off
The Balvenie Single Malt Scotch Whisky and Quaker City Mercantile
Quest for Craft
Clé de Peau Beauté and Whalar
Thirst Trap
DirecTV and Whalar
Familia Fuego
Fitbit and Joan Creative
Feel Your Power
BEST IDEA THAT TAPS INTO CULTURE
Apple and TBWA\Media Arts Lab
AirPods — Silhouettes x Harry Styles
Black & Abroad and Performance Art
The Black Elevation Map
Corona Extra and 305 Worldwide
Your Way Is the Fine Way
Taco Bell and Deutsch LA
Doja Cat and the Return of Taco Bell's Mexican Pizza
Tropicana and MullenLowe PR
Tropicana Toothpaste
GRAND PRIX
Winners to be announced at the live awards
Interested in sponsoring the BIG Awards event? Reach out to rachel.barash@haymarketmedia.com.
Want to learn more about the program? Contact alison.weissbrot@haymarketmedia.com or julie.challender@haymarketmedia.com.
