2022 Brand Film Awards shortlist revealed

Brand Film Awards US logo

PRWeek, MM+M and Campaign US present the finalists for the annual awards show, which takes place virtually on May 25.

Now in its seventh year, the Brand Film Awards U.S. honors the best storytelling from a range of industries and fields. Please join us for this year’s show on May 25 to see which of the following films nab an elusive trophy. Register for the virtual event here.

Craft

Animation

A Future Begins
Chipotle Mexican Grill and Observatory

Epclusa C.U.R.E.
Epclusa and FCB Health New York

Fry Force
Taco Bell and Deutsch LA

The Park Bench
Aflac and Passion Point Collective with Allison+Partners, Lion Forge Animation, The XP Agency

Art direction

The winner of this category will be announced at the live virtual awards ceremony on May 25, 2022.

Cinematography

A Thousand Casts
YETI 

Forward Rhythm
Google and Google Brand Studio

Holiday Ride
General Motors/Chevrolet and Commonwealth Detroit/McCann

Out of the Smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media 

Putting the World on Notice – The Corvette Z06
Chevrolet and Weber Shandwick

Direction

A Thousand Casts
Yeti 

Year In Search 2021
Google and Google Brand Studio

Holiday Ride
General Motors/Chevrolet and Commonwealth Detroit/McCann 

iPhone 13 Pro — Hollywood in Your Pocket
Apple and TBWA\Media Arts Lab

The Show
Pepsi Beverages North America and PepsiCo with The Content Studio at PepsiCo Beverages North America

Music and audio

A Future Begins
Chipotle Mexican Grill and Observatory

A CODA Story
Google and Google Brand Studio

Year In Search 2021
Google and Google Brand Studio

Start Up — 45 Years of Apple Sounds
Apple and TBWA\Media Arts Lab

Three Flavors, One Mix
M&M’s Mix – Mars Wrigley and Weber Shandwick, Chicago

Visual effects

The winner of this category will be announced at the live virtual awards ceremony on May 25, 2022.

Execution

Best film on a budget (below $250,000)

Launchin' Levi LaVallee
B&W Trailer Hitches and Scenic Road

Out of the Smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media 

Heart of the Farm: Land and Legacy
Corteva Agriscience and Ogilvy

The Race to Catch Lung Cancer
Intuitive and Freethink

Three Flavors, One Mix
M&M’s Mix – Mars Wrigley and Weber Shandwick, Chicago 

Influencer

Apple TV+ Everyone but Jon Hamm
Apple and TBWA\Media Arts Lab

Calquence x TheOncDoc Video Series
Calquence and AstraZeneca with Imre

It's More Than A Jacket
The North Face and UEG

Network 5G It's Everywhere 
T-Mobile Studios

Uncovering TNBC: Stories of Resilience
Merck Oncology and Real Chemistry

Partnerships and integration

A Merry & Bright Makeover
Lifetime + Olay and A+E Networks with The Content Collective @ Hearts & Science

Changing the world with Crayola
Native Shoes X Crayola and Manifest

Home Rediscovered
Century 21 Real Estate and National Geographic CreativeWorks with The Martin Agency

Ikea and Buzzfeed Presents: The Bizarre Case of Ivy Kay
Ikea and Wavemaker with Wavemaker US

Viral

A CODA Story
Google and Google Brand Studio

Year In Search 2021
Google and Google Brand Studio

Content Area

Corporate

Beautiful Coffee
Upwork and Upwork-in-House

Empowering Confidence
Allergan Aesthetics and ShutterStock Studios

Not the Science Type
3M with Ketchum, Generous Films and Passion Point Collective

Presenting 61 Rivington —The Library
Serhant. and Agean Public Relations

Diversity, equity and inclusion

Forward Rhythm
Google and Google Brand Studio

A CODA Story
Google and Google Brand Studio

The Beauty of Blackness
Sephora and Vox Media with Vox Creative +  Digitas

Heart of the Farm: Growing with Pride
Corteva Agriscience and Ogilvy

The Unspoken Curriculum
The Boris Lawrence Henson Foundation and Edelman

Issues and crisis

Hurricane Ida Communication
T-Mobile Studios

Messania's Story
World Vision 

Purpose

Forward Rhythm
Google and Google Brand Studio

A Future Begins
Chipotle Mexican Grill and Observatory 

A CODA Story
Google and Google Brand Studio

Out of the Smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media 

Quest for Craft
The Balvenie Single Malt Scotch Whisky and William Grant & Sons with Quaker City Mercantile 

Industry Sectors

Automotive/transportation

All You Need To Know: Overlanding
History + Land Rover and A+E Networks with Dentsu

Holiday Ride
General Motors/Chevrolet and Commonwealth Detroit/McCann 

Launchin' Levi LaVallee
B&W Trailer Hitches and Scenic Road

Putting the World on Notice – The Corvette Z06
Chevrolet and Weber Shandwick

This is BNSF
BNSF Railway and CM Productions

B2B

At the Point of Possibility
Intuitive and Friday Films

Taking Care of Business
T-Mobile Studios

Heart of the Farm: Life of Service
Corteva Agriscience and Ogilvy 

The Wolf
HP and Anonymous Content with The Lab 

Touring Serhant. House New York City | 2021 Office Tour
Serhant. and Agean Public Relations

Consumer goods

Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

Quest for Craft
The Balvenie Single Malt Scotch Whisky and William Grant & Son's with Quaker City Mercantile 

Squeez Out Their Best
GoGo Squeez and 305 Worldwide

Healthcare: Branded

Epclusa C.U.R.E.
Epclusa and FCB Health New York 

Mary Kate's Story
Xcopri, CDMP and Fleishman Hillard

Meet Monarch
SimplePractice

MyPsoriasisTeam Member Portrait: Meet Katya
MyHealthTeam

Healthcare: Unbranded

A Life Worth Running
Sermo and Digital Health Networks

In The Sun: This Film Could Save Your Life
Neutrogena and Passion Point Collective with FleishmanHillard, Florence, J3 

More Than Memory Loss
Nuplazid, Acadia Pharmaceuticals and Heartbeat

More Than What We See: An Obesity Journey
Novo Nordisk and Mediflix 

The Park Bench
Aflac and Passion Point Collective with Allison+Partners, Lion Forge Animation and The XP Agency 

Music/entertainment

Apple TV+ Everyone but Jon Hamm
Apple and TBWA\Media Arts Lab

Quest for Craft
The Balvenie Single Malt Scotch Whisky and William Grant & Sons with Quaker City Mercantile 

The Show
Pepsi Beverages North America and PepsiCo with The Content Studio at PepsiCo Beverages North America

Not-for-profit/government

Do It For Me, COVID-19 Vaccine Education Initiative
Ad Council and Deutsch LA

No Kid Hungry: Rebuilding
No Kid Hungry and Bindery

The Unspoken Curriculum
The Boris Lawrence Henson Foundation and Edelman

Unwanted Followers
Canadian Centre for Child Protection and No Fixed Address

Uplifting Flint Through Art
Flint Public Art Project and Team Lewis Foundation

Sports

An Obsession with Color
Catch Co.

Launchin' Levi LaVallee
B&W Trailer Hitches and Scenic Road

Learning to Drown
The North Face and Felt Soul Media

Technology

Forward Rhythm
Google and Google Brand Studio

Generation Impact: The Inventor
HP and Redglass Pictures 

A CODA Story
Google and Google Brand Studio

Holiday — Saving Simon
Apple and TBWA\Media Arts Lab

The Wolf
HP and Anonymous Content with The Lab 

Travel/leisure

Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

Making Of VelociCoaster
Universal Orlando Resort and Popcorn Creative Group at Universal Orlando Resort

Halloween Horror Nights “Trapped”
Universal Orlando Resort and Popcorn Creative Group at Universal Orlando Resort

 

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free