My 2017 media resolution: Carnival's Kathy Mayor

The cruise line's CMO vows to do many things, but most of all, she wants to have fun.

I resolve to think deeply. Care passionately. Innovate rapidly. Persevere tirelessly. Collaborate selflessly. Have fun daily. 

At Carnival Cruise Line, what we do, what we promise, who we are and who we aspire to be is fun. Sometimes, it is hard, but having fun while pushing through the hardship creates elevated fulfillment and joy. So, in 2017, I pledge that my worldview as I think, care, innovate, persevere and collaborate will be that myself, my team, the present, the future is all about fun

Think deeply.
For me, this means asking, why and why not. Why will a potential guest care, especially when they have not "tried" my brand yet? Why are we doing what we're doing—is there a better way to do things or better things to do? Why not try something we've chosen previously not to do or risk—is there an underlying assumption or fear to challenge or mitigate? So in 2017, I pledge to ask, why and why not. 

Care passionately.
A Central Park bench featured in a movie has an inscription: Hold your heart more tenderly than my own. That is how I feel about the Carnival brand—something so precious as to hold it so tenderly that we lean into its brand distinctiveness, the brand values it stands for and the brand voice by which it is humanized. So in 2017, I pledge to care so much about the brand that we lean into its truths more such that it becomes its clearest self. 

Innovate rapidly.
The world and brands change rapidly. While staying true to who Carnival is, how does the brand be its best self as we tell the brand story, reach more people and deliver the brand promise of the most fun through the rapidly changing platform of digital technology? For me, in 2017, the answer lies in testing and in doing so rapidly. 

Persevere tirelessly.
Sometimes the answer lies in the path of least resistance. Sometimes the answer lies in the path less traveled (or never traveled). Sometimes Murphy's Law rears its head at every turn. In 2017, the power of will best exemplified in the Olympic spirit will push Carnival forward in continually being and becoming America's Cruise Line. 

Collaborate selflessly.
Arnold Donald, the Carnival Corporation CEO, speaks consistently about communicate, coordinate and collaborate. For me, selfless collaboration implies seeking the right answer without misplaced agenda or misinformed assumptions. In 2017, I pledge to be accountable—not just for our immediate sphere—but for that of the broader team and company to consistently and distinctively deliver the most fun. 

Have fun daily.
It is hard not to have fun when working on a brand such as Carnival whose product, promise, values and voice is fun. The book "Happiness Advantage" suggests that such positive disposition correlates with success broadly defined. So every day of 2017, I will ask my team if they are having fun

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free