180LA enters creative director recruitment ad into Cannes Lions

Agencies have long used the Cannes Lions International Festival of Creativity as an opportunity to poach talent, but 180LA has found a way to tap up recruits without resorting to furtive meetings in hotel rooms or dingy cafes.

The Omnicom agency, based in Santa Monica, sneaked a recruitment ad for a creative director in front of Cannes Lions jury members by entering it as an award. 180LA entered the ad into the film, direct, radio and press categories.

The case study film entered into the direct category begins by explaining how 180LA is looking to hire a "badass creative director" and even calls out some jury members, including Luca (Lorenzini, Saatchi & Saatchi Japan), Erick (Rosa, Lowe & Partners South Africa) and Eva (Santos, Proximity, Spain).

Most Direct Recruitment Ad from theawardsubmission on Vimeo.

If goes on to claim, if you are on the Cannes Lions jury "you're definitely one of the best creative directors in the world" and sells the job opening as a chance to work in one of the "sexiest agencies in the world". 

The film provides an address for potential applicants to contact the agency, before requesting that, even if they’re not interested, the jury members pass the ad onto the shortlist for other creative directors to see.

Some Cannes Lions jury members have commented about the recruitment campaign on Twitter, including Santos, who said: "A case study just called me by name and offered me a job. Great idea @180LA #canneslion #lionsjudging".


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